TUMI x Russell Westbrook

The goal of this brand campaign was launch TUMIs collaboration with NBA MVP, Russell Westbrook. We worked with Glassworks, a motion based agency in Amsterdam, to create the master video. We concepted the collection to be shot all together as a group and tried out a shoppable module on the landing page where each product had a hotspot that opened a quick shop modal with more details where you could add the product to cart without leaving the page.