TUMI Alpha X & Turin Ft. Lando Norris
Performance meets Luxury in this dynamic campaign where TUMI’s ultra-luxe collections, Alpha X & Turin, shine side by side with Lando Norris. We follow Lando to Monaco, a city close to his heart and the location of one of his many heart-pounding races as a McLaren Formula 1 driver. Here, we step off the track into Lando's shoes as a multi-hyphenate. For every iteration of Lando, every passion and pursuit, there is a TUMI built to match his performance wherever he sets his sights next.
IMAGERY
SOCIAL CONTENT
DIGITAL & SITE CONTENT