TUMI Voyaguer & 19 Degree Frame ft. Mun Ka Young
We’ve followed Mun Ka Young to her hometown, Seoul. Bustling and vibrant, the city’s fast-paced echoes that of Ka Young’s life as an actress. In the blur of Seoul’s busiest streets, her Voyageur and 19 Degree Frame provide a point of calm amongst it all.
By shooting in iconic Seoul destinations, we’ve created an emotional connection to Ka Young’s personal story and home while evoking a sense of place. This “sense of place” is key to owning our roots as a travel brand.
I lead this campaign from concept to completion, working with our agency on concept, pre production, art direction on set, post production and toolkit creation.
IMAGERY
SOCIAL CONTENT
DIGITAL & SITE CONTENT
BARRICADES
