At the start of quarantine in 2020, our content we prepared for the season did not seem relevant or appropriate to share. We wanted to connect with customers who had TUMI products available to them and show them all they could do with their luggage hanging around.
We created an IG series we ran called TUMI Power Moves, where people would share their routines. We featured a personal trainer, boutique fitness instructor Anna Kieser, and featured UGC in the series.
