TUMI Get Active Sale

During the 2020 pandemic, we were mid way through our SS20 content but needed a fresh and relevant take that people could relate to. I came up with the animation and concept of building mini scenes around some packed out product photography I art directed earlier in the year.

It was a fun exploration were I was able to get creative and bring a hint of fun to TUMI’s luxury and serious brand guidelines.

The creative was a hit and very successful. It was requested to be made as brand box signage in store environments as well.